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Beginner’s

foundational topics ideal for readers new to A/B testing and personalization. They focus on basic concepts, setup, and straightforward interpretation
A/B Testing 101: Your Starter Guide To Boosting Conversions

A/B Testing 101: Your Starter Guide To Boosting Conversions

A simple introduction to what A/B testing is and how it can improve website performance.
How To Run Your First A/B Test Without Breaking A Sweat

How To Run Your First A/B Test Without Breaking A Sweat

A step-by-step walkthrough for setting up a basic test, perfect for novices.
Understanding A/B Test Results: What The Numbers Mean For You

Understanding A/B Test Results: What The Numbers Mean For You

A gentle intro to interpreting basic test outcomes without complex stats.
Understand What Works On Websites, And What Doesn’t

Understand What Works On Websites, And What Doesn’t

An easy entry into observing user behavior through testing.
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Intermediate’s

introducing moderate complexity like hypothesis formulation, sample size considerations, and slightly deeper analytics.
Formulate Hypotheses Based On Data And Psychology For Precise Testing

Formulate Hypotheses Based On Data And Psychology For Precise Testing

A simple introduction to what A/B testing is and how it can improve website performance.
Calculating Appropriate Sample Sizes And Significance

Calculating Appropriate Sample Sizes And Significance

A simple introduction to what A/B testing is and how it can improve website performance.
Applying Statistical Methods To Validate Test Results.

Applying Statistical Methods To Validate Test Results.

A step-by-step walkthrough for setting up a basic test, perfect for novices.
Create A Long-Term A/B Testing Strategy For Sustained Optimization

Create A Long-Term A/B Testing Strategy For Sustained Optimization

A gentle intro to interpreting basic test outcomes without complex stats.
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