
A/B Testings


Multi-Variant Testing: Optimizing Product Layouts for Higher CTR and Conversions
Multi-variant testing takes A/B testing a step further by allowing you to test multiple variables simultaneously. This approach can be particularly effective for optimizing product layouts to improve Click-Through Rate […]

The Art and Science of A/B Testing: Boosting CVR in Retail Merchandising
Master the art and science of A/B testing in retail merchandising. Learn how to conduct effective experiments and significantly boost your Conversion Rate (CVR)